![]() The recession a couple years after the PS3 launched slowed down the sales of HDTVs, which meant the synergy needed for Blu-ray to take off was hurt (regular DVD didn't need anything other than people having TVs with audio/video plugs, or adapters if they didn't). Sony knocked HD-DVD out as a competitor, but primarily did so by rallying market support towards Blu-ray rather than offering any real innovation one way or the other as detailed on the main page for Blu-ray, this lack of innovation ended up being a huge limitation for the format, as there was nothing Blu-ray Video could do besides higher picture and audio quality that DVD Video hadn't already accomplished (compared to the launch of the DVD format itself, which offered a much larger amount of interactivity than VHS and LaserDisc, and offered many more practical benefits over the far more dominant former like the lack of degradation and being able to skip to wherever you wanted). They succeeded, but it took a significantly longer period of time. The third iteration in Sony's PlayStation console line for the Seventh Generation, the PlayStation 3 (stylised as " PLAYSTATION 3" until 2009) tried to do with Blu-ray what PlayStation 2 did with the original DVD format.
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